The 2018 World Technology Conference took place in Seattle recently and I was lucky enough to attend this mind meld event. Read on for observations and highlights.

Is your company US-based and assuming that GDPR doesn't have an impact since you don't have offices in the EU? Wrong!

Regardless of the ongoing tax legislative discussions outcome, one thing is certain – we will continue to pay taxes. All of the digital capabilities required to make our lives easier are available today. While it is too late to impact 2017 taxes, 2018 and beyond is open for improvements. Let’s start applying data and technology to create a better tax game.

Listen up marketers! If you have not heard of the GDPR or if you assumed that you’re in the clear because you’re in the U.S. rather than the EU, here is what you need to know.

Use this list to determine which digital policies you choose to create and adopt depend on variables particular to your organization.

What can your organization do to guide employees into correctly balancing their rights to free speech and personal use of social media, while also protecting the brand and reputation of your company?

Here is how you incorporate existing standards into your own set for organizational use.

There are no perfect sets of standards, but you can come close with these tips.

Policies are a two-pronged opportunity for layers: Protecting clients from dangers and generating revenue in the process.

Don't re-create policies and silo digital requirements. Instead, extend organizational policies to include digital.

Nothing! As long as you use them in the right way. Here is how.

In using online services and products, users give up aspects of their privacy, and that seems to be acceptable up to a point. But how do you know you are not crossing that line?