Telling your brand’s story is about knowing what you want a prospect to think feel, and do. Many organization’s skip this step and create content that doesn’t resonate with customers. Patti Podnar (no relation), who calls herself the content marketing heretic, explains the process for developing good content and who in the marketplace today does it well.
Storytelling is one of the most powerful ways for a brand to connect with prospects and customers for a deep and sustaining relationship that drives business outcomes. Who should drive the storytelling process? How do organizations get good at storytelling? Christoph Trappe shares his experience and insights gained from leading teams of journalists, content creators, strategists and designers to successfully drive results.
How do you bring together disparate pieces of content and tell a story around your personal or company brand? Fred Faulkner shares his insights on storytelling, martech, and choices that brands make around risks and opportunities derived through digital content marketing.
If the content is king, then surely, digital content marketing is the emperor! And in many organizations, the emperor has no clothes on. Make sure that your organization has the right digital policies and practices in place for effective content marketing. I start this month's focus with an overview of the types of policies you need.
The current COVID-19 pandemic presents a whiteboard moment to accelerate the adoption of the best technology and infrastructure for the smart city. But does personal privacy have to be sacrificed in the process? Ashwin Krishnan puts it in perspective for us on this episode of The Power of Digital Policy.
The concept of “smart city” is experiencing more attention than ever before. But the term has been around for a while, as are best practices and guardrails (or digital policy) that cities, counties, states, countries, and even enterprises should think about. Anthony Veri gives us an overview and calls out areas where we need to pay particular attention.
The rush to smart city highways is paved with bumps when we don’t consider the right digital policies that balance the risks and rewards.
Ethics is a consideration for any business looking to leverage A.I. Shalini Trefzer joins me to discuss the best approach and resources you can use to balance out the risks and opportunities for your business.
Privacy is an ethical and a human issue that companies are starting to adopt. Where does your organization stand on digital ethics? Pernille Tranberg provides us with insights and considerations for your digital policies.
Cloud, data privacy, and AI are just some of the digital policies impacted by the increasing awareness of ethics. Join me in exploring how your policy needs to evolve.
SMBs, just like large multinationals, have access to the global marketplace. But they don’t always have the same resources. How to put the right foot forward in attaining new markets? Kathrin Bussman discusses the best practices businesses should consider.
As the world grapples with the humanitarian crisis caused by coronavirus COVID-19, Lawrence Federman reminds us that it’s a temporary event and your business in China needs to stay its course.
If you haven’t yet addressed your digital policy and globalization, internationalization, and localization, this is the time. Join me as we kick-off the discussion of what considerations ought to form your localization digital policy.
Whether looking to develop a global presence or internationalize your products and services, you need to understand some basics. Bruno Herrmann joins us to explain them and how you too, can get them right!
In a world of growing compliance and privacy concerns, it can be easy to become overwhelmed. Hema Lakkaraju tells us not to lose hope, and instead adopt a privacy mindset and collaboration across silos.
Self-awareness and mindfulness give us the ultimate opportunity to succeed with digital policy, be it security, privacy, marketing, or agile development. Amaranatho Robey shares insights learned from his experience as a Buddhist monk.
After years of collecting as much data as they could, organizations everywhere are starting to realize that all of that data has an evil twin: risk. I address how to overcome risk and create opportunity from the growing consumer data privacy awareness.
We all have a disability, at some point in our lives, whether it be visual, hearing or motor, temporary or permanent. Kevin Rydberg shares how to get to the "aha" moment in digital accessibility.
Why you need to have accessibility included in your digital work from the very beginning, plus great resources for getting started on the path to accessibility.
Welcome to the first Power of Digital Policy podcast. It's about creating and enabling accessibility inside your organization.