Organizations now realize that data has always been a critical component of their strategy. As the data numbers and types grow, organizations need to figure out: what can they do better with the data? What can they derive from the insights? AtScale’s Guarav Rao talked with me about the new opportunities that data represents for organizations willing to embrace the challenge.
You read the headlines that a big fashion brand bought a metaverse studio or an NFT design studio. It doesn't mean that we're there! In this episode, Or Lenchner of Bright Data discusses public web data scrapping, misinformation, the metaverse, and more. Have a listen to help your brand determine the risk and opportunity balance and how best to formulate digital policy for the enterprise.
Digital transformation is about revolutionizing the way your business gets its work done while ensuring that the enterprise can continually adjust to changing internal and external factors, market competitions, industry trends and new technologies. According to Carol May of Altimetric, taking an agile approach to new initiatives across the business can ensure you are successful in the ever-evolving digital world.
Exceptional customer experiences don’t just happen, they are created. And they are increasingly happening at scale using AI. On this episode, Kathy Sobus, a leader in driving growth and innovation within the customer experience industry, shares her experiences and predictions for where we are heading next.
By localizing the entire consumer journey and all relevant elements, global brands can grow and provide better services that generate higher sales and better lifetime value. BLEND Localization’s CMO, Hila Shitrit-Nissim discussed with me how to cater to the widest possible global audience.
Your shopping habits, your family members' names, and even your salary are out there for anyone to see. Such data is helping drive rapid growth in consumer fraud and social-engineering ransomware attacks on businesses. DeleteMe's CEO, Rob Shavell, helps us understand the problem and possible solutions.
Companies pour millions of dollars into cybersecurity products and services every day to protect against vulnerabilities and prevent breaches. And yet, the level of security that cyber professionals are achieving is not commensurate with the amount of money invested. Is it possible to rethink our approach to security and become more communal?
KokoSwap is a cryptocurrency that has recently made headlines in the Middle East for its partnerships with several mainstream events, including the stand-up comedy show with Wayne Brady, the renowned Indian artist Sunidhi Chauhan, and most notably, the Social Knockout boxing event, which accepted only KokoSwap tokens as a transaction for tickets to the fight. We delve into KokoSwap and the NFT gaming world.
Generation Z (those ages 13-24) have their own experiences and preferences when it comes to healthcare. Unfortunately, most marketers and communications specialists are failing at tailoring campaigns and services. Shavonne Reed discusses the opportunity with Gen Z and how to get your healthcare message delivery right.
For over 25 years, Stacey Turmel has worked with organizations to make their websites accessible. She discusses the importance of accessibility to reaching more consumers, building trust and goodwill, boosting the business bottom line, and getting ahead of lawsuits and negative press.
Over the past few years, we've seen ransomware operators evolve to highly sophisticated operations. An attack is likely for every organization, but what you do today will predict how well your brand does when an incident occurs. Cohesity’s CISO joins Kristina to discuss the details.
Healthcare has been in a state of digital transformation for years. Dental care has escaped that predicament until now. Membersy's CEO talks venture capitalist investment, changes coming to the industry, and how one daring company is aggressively harnessing the opportunities of digital but also paying attention to the risks.
Our companies need the same type of investment planning as our personal wealth portfolio, albeit from a more business-centric perspective. For example, we need to have improved confidence in our products or people, accelerated brand recognition, or reputation protection. Those come only if we save up and nurture our consumer portfolio and invest in goodwill. Alyssa Lum, the founder of Luminate Financial Planning, explains the parallels between personal and business investment and how to extend what you already know into the business world.
Are you ready for November 1, 2021, and China’s new data privacy law, Personal Information Protection Law, or PIPL? The law supplements existing privacy rules established by the Data Security Law and Cybersecurity Law and establishes a slew of new requirements for all corporations doing business in China. Phil Bezanson of Bracewell, LLP helps us understand the new law and what corporation ought to do to address the risk and opportunity arising from PIPL.
Users with nefarious intentions lurk in the darkness of the Internet, tarnishing brands, stirring up misinformation, and polluting social networks. A new, open source-based service called humanID aims to change that by validating that only humans can sign up as valid users of a service. In this episode, we hear more about human validation and how the new offering is architected to keep and protect user privacy at its core.
One of the most frustrating challenges for AI is language interpretation and translation. In addition to so many languages, algorithms still have difficulty figuring out all the nuance and context of human speech and the written word. Unbabel’s CEO talks about translation and localization using AI and the opportunities and challenges that come with it.
There are so many risks for any CMO or digital operations team lead that it may be hard to sleep at night. From the Colorado Privacy Act, the news that IAB Tech Lab may be the victim of the most significant data breach in history and changing consumer privacy expectations, there are many stressors in digital now. Matt Voda breaks down all the privacy concerns and what it means to enterprises trying to get the right balance between risk and opportunity.
What if, as a business, you could tap into a $645 billion opportunity? That is how much disposable income disabled individuals can spend in a digital world where only 2% of websites are accessible. In this episode, Josh Basile explains how an AI-driven approach to making websites accessible without having to go through an entire redesign can shift the business opportunity in your favor.
One of the most important things to remember about digital transformation is the culture of managing change. Pat Doherty, a tech executive in the healthcare association world, shares his approach and tips for a successful digital transformation.
Companies across the globe are struggling to comply with a growing patchwork of data privacy laws and regulations. Donata Stroink-Skillrud joins The Power of Digital Policy and explains everything that you and your digital team need to know about current data privacy laws and regulations, and how to futureproof yourself for the coming shift in requirements.
The CTO’s territory is traditionally perceived as being the organization’s IT infrastructure. While tomorrow’s CTOs will bring smart cities, smart enterprises, and new digital technologies to every one of us, the role will look different than what we know it to be today. Pete Tseronis stops by The Power of Digital Policy to discuss IoT, securing energy and infrastructure, and how smart leaders can transform to be business enablers, often as the Connective Tissue Officer for the organization.
With decentralized, community-driven search, people can make their own decisions about the information they see, rather than relying on Google to have all the answers. In this episode of The Power of Digital Policy, Colin Pape talks about all things search and how it intersects with privacy to ensure your marketing and communication efforts are well-positioned.
Corporate social responsibility (CSR) has never been more important to customers, employees, and investors than it is at this very moment. The four types of Corporate Social Responsibility are philanthropy, environment conservation, diversity and labor practices, and volunteerism. Digital policy, especially privacy, play a role in CSR. To learn this area of practice, I spoke with Infobip’s Anisa Taraj.
Data privacy and cybersecurity are growing more complex each day. Whether you are worried about protecting your privacy and safety in the digital realm or are part of business trying to do right by your customers, Cat Coode provides details on the actions and policies you ought to consider.
Apple’s iOS 14 is changing the advertising world forever, and digital teams will lose precise targeting ability. Soon you will no longer have the ability to purchase ads and easily reach the people that you want to reach, when you want to reach them, and get a great return on investment. What does that mean for you and your organization? Jeff Cunning of Patterns89 shares with us what is changing in the advertising world and how to adapt.
Every successful brand is successful by design. And those brands that succeed most often and stay on top excel at marketing and communications in the right way, to the right people, at the right moment. How do you know if you are succeeding? Well, by performing a brand audit, of course. Daniel Diosi discusses why every brand needs to undertake an audit and strategies to protect its biggest asset.
Podcast livestreaming is quickly gaining momentum. Unlike legacy podcasts, where users can listen to insights after you’ve recorded and produced the episode, livestreaming is more like a radio show in that it is broadcast real time. Why pivot to podcast livestreaming and how to do it right? Christoph Trappe talks about the details you need to consider in order to successfully take on podcast livestreaming.
Over the past few years, we have seen an increase in influencer marketing and associated agencies pairing businesses with the right influencers. Kyle Hjelmeseth, CEO of top-tier talent management agency G&B, shares his experience and the power of digital policy for both brand and talent.
Machine learning and artificial intelligence are only tools. By applying these digital tools, insurance companies can gain insights that drive service quality to consumers and profits for the company. Kristina speaks with Amir Raskin about technology and the human side of analytics for the insurance industry.
If you’ve ever wished that you could deploy your best editor on staff to every content creator in the enterprise, your wish can now come true in the form of Grammarly for business. The AI-enabled tool makes suggestions that keep a company’s content on-brand, with a consistent tone and voice. Have a listen to my interview with Dorian Stone, GM of Business at Grammarly, to understand better how the tool works and how it just might change your approach to editorial policy adoption from now on.
Storytelling can be taught, and mastering the rules can help us create compelling narratives. And just like chess, having rules in place allows you to get creative and press up against the boundaries, innovating until you beat your opponent. Chiara Aliotta talks about the power of storytelling, why design is more critical than ever for brands and the value of having the right creative partner.
Finding customers, increasing brand awareness, lead generation, delighting customers, hiring talented people, and the list goes on for every small business today. The secret to success isn’t in having a special hidden talent around any one of these things, but rather knowing where to find the support when you need it. Rachael Powell, COO of Xero talks about resources available to small businesses and how to successfully execute in this uncertain world.
Professional MLS player Quincy Amarikwa is known for his trademark “I’m in your head” banter on the field. But he has an entire methodology which he’s developed as part of his brand, which he’s openly sharing with a dedicated and growing legion of followers. How does one individual have such a tremendous impact from a marketing perspective? How does one individual create not just a brand but a dedicated following? Quincy joins me to talk about his methodology.
A successful email marketing campaign will get the recipient to take action, engage with your business, and help you to get more leads and sales. Unfortunately, most digital teams don’t understand how to do email marketing right, resulting in the “spray and pray” model that has been popular for years. Andrew Kordek breaks down for us the science of email marketing, which is repetitive, predictable, and successful.
Gina Hortatsos, CMO of LogicGate, talks COVID, GDPR, respecting user data privacy and successfully achieving business objectives. She shares her governance, risk management, and compliance personal and professional journey and what it looks like to be successful in today’s digital world.
Across industries, executives are championing different initiatives to bring automation AI into their customer experience programs and, in particular, through messaging channels. Evan Kohn, Chief Business Officer (CBO) at Pypestream discusses how to make automated AI a reality for leading enterprises.
Reduce the time and money spent answering repetitive questions, whether it is between coworkers inside of the organization or in serving customers via support centers. Justin Schmidt breaks down the value of conversational AI and how it is transforming the digital workplace as well as the customer journey.
Every industry is now being forced to personalize, whether that entails product and service delivery, or marketing and communications. How are large enterprises getting personalization right, especially when it comes to IoT? Jonathan Melnick shares his exhaustive industry research and shares how some of the best performing organizations are getting personalization right.
Connected devices transform the world in ways we could barely have imagined a few years ago. But as the IoT realities sink in and personalization opportunities come into focus, many perils are also arising. Let’s look at the digital policy considerations needed if your business is in, or getting ready to take on, the IoT and personalization business.
So many organizations don't factor in the business interruption component of cyber. Many people think about reconstructing data during a data breach as the actual cost. Or they talk about paying the ransom, and they think that's where the cost ends. Ultimately the cost is in how many days your business doesn't have access to its data. Courtney Hensley breaks down cyber insurance for us, talks risks and opportunities, and when your digital program should have an insurance component.
There’s never been a better time to rethink security policy and do it in a much broader context that reflects today’s digital realities. In this episode, I share the things I consider when working with clients and how to get closer to a good baseline policy and practice.
Telling your brand’s story is about knowing what you want a prospect to think feel, and do. Many organization’s skip this step and create content that doesn’t resonate with customers. Patti Podnar (no relation), who calls herself the content marketing heretic, explains the process for developing good content and who in the marketplace today does it well.
Storytelling is one of the most powerful ways for a brand to connect with prospects and customers for a deep and sustaining relationship that drives business outcomes. Who should drive the storytelling process? How do organizations get good at storytelling? Christoph Trappe shares his experience and insights gained from leading teams of journalists, content creators, strategists and designers to successfully drive results.
How do you bring together disparate pieces of content and tell a story around your personal or company brand? Fred Faulkner shares his insights on storytelling, martech, and choices that brands make around risks and opportunities derived through digital content marketing.
If the content is king, then surely, digital content marketing is the emperor! And in many organizations, the emperor has no clothes on. Make sure that your organization has the right digital policies and practices in place for effective content marketing. I start this month's focus with an overview of the types of policies you need.
The current COVID-19 pandemic presents a whiteboard moment to accelerate the adoption of the best technology and infrastructure for the smart city. But does personal privacy have to be sacrificed in the process? Ashwin Krishnan puts it in perspective for us on this episode of The Power of Digital Policy.
The concept of “smart city” is experiencing more attention than ever before. But the term has been around for a while, as are best practices and guardrails (or digital policy) that cities, counties, states, countries, and even enterprises should think about. Anthony Veri gives us an overview and calls out areas where we need to pay particular attention.
The rush to smart city highways is paved with bumps when we don’t consider the right digital policies that balance the risks and rewards.
Ethics is a consideration for any business looking to leverage A.I. Shalini Trefzer joins me to discuss the best approach and resources you can use to balance out the risks and opportunities for your business.
Privacy is an ethical and a human issue that companies are starting to adopt. Where does your organization stand on digital ethics? Pernille Tranberg provides us with insights and considerations for your digital policies.
Cloud, data privacy, and AI are just some of the digital policies impacted by the increasing awareness of ethics. Join me in exploring how your policy needs to evolve.
SMBs, just like large multinationals, have access to the global marketplace. But they don’t always have the same resources. How to put the right foot forward in attaining new markets? Kathrin Bussman discusses the best practices businesses should consider.
As the world grapples with the humanitarian crisis caused by coronavirus COVID-19, Lawrence Federman reminds us that it’s a temporary event and your business in China needs to stay its course.
If you haven’t yet addressed your digital policy and globalization, internationalization, and localization, this is the time. Join me as we kick-off the discussion of what considerations ought to form your localization digital policy.
Whether looking to develop a global presence or internationalize your products and services, you need to understand some basics. Bruno Herrmann joins us to explain them and how you too, can get them right!
In a world of growing compliance and privacy concerns, it can be easy to become overwhelmed. Hema Lakkaraju tells us not to lose hope, and instead adopt a privacy mindset and collaboration across silos.
Self-awareness and mindfulness give us the ultimate opportunity to succeed with digital policy, be it security, privacy, marketing, or agile development. Amaranatho Robey shares insights learned from his experience as a Buddhist monk.
After years of collecting as much data as they could, organizations everywhere are starting to realize that all of that data has an evil twin: risk. I address how to overcome risk and create opportunity from the growing consumer data privacy awareness.
We all have a disability, at some point in our lives, whether it be visual, hearing or motor, temporary or permanent. Kevin Rydberg shares how to get to the "aha" moment in digital accessibility.
Why you need to have accessibility included in your digital work from the very beginning, plus great resources for getting started on the path to accessibility.
Welcome to the first Power of Digital Policy podcast. It's about creating and enabling accessibility inside your organization.