Finding customers, increasing brand awareness, lead generation, delighting customers, hiring talented people, and the list goes on for every small business today. The secret to success isn’t in having a special hidden talent around any one of these things, but rather knowing where to find the support when you need it. Rachael Powell, COO of Xero talks about resources available to small businesses and how to successfully execute in this uncertain world.
Professional MLS player Quincy Amarikwa is known for his trademark “I’m in your head” banter on the field. But he has an entire methodology which he’s developed as part of his brand, which he’s openly sharing with a dedicated and growing legion of followers. How does one individual have such a tremendous impact from a marketing perspective? How does one individual create not just a brand but a dedicated following? Quincy joins me to talk about his methodology.
A successful email marketing campaign will get the recipient to take action, engage with your business, and help you to get more leads and sales. Unfortunately, most digital teams don’t understand how to do email marketing right, resulting in the “spray and pray” model that has been popular for years. Andrew Kordek breaks down for us the science of email marketing, which is repetitive, predictable, and successful.
Gina Hortatsos, CMO of LogicGate, talks COVID, GDPR, respecting user data privacy and successfully achieving business objectives. She shares her governance, risk management, and compliance personal and professional journey and what it looks like to be successful in today’s digital world.
Across industries, executives are championing different initiatives to bring automation AI into their customer experience programs and, in particular, through messaging channels. Evan Kohn, Chief Business Officer (CBO) at Pypestream discusses how to make automated AI a reality for leading enterprises.
Reduce the time and money spent answering repetitive questions, whether it is between coworkers inside of the organization or in serving customers via support centers. Justin Schmidt breaks down the value of conversational AI and how it is transforming the digital workplace as well as the customer journey.
Every industry is now being forced to personalize, whether that entails product and service delivery, or marketing and communications. How are large enterprises getting personalization right, especially when it comes to IoT? Jonathan Melnick shares his exhaustive industry research and shares how some of the best performing organizations are getting personalization right.
Connected devices transform the world in ways we could barely have imagined a few years ago. But as the IoT realities sink in and personalization opportunities come into focus, many perils are also arising. Let’s look at the digital policy considerations needed if your business is in, or getting ready to take on, the IoT and personalization business.
So many organizations don't factor in the business interruption component of cyber. Many people think about reconstructing data during a data breach as the actual cost. Or they talk about paying the ransom, and they think that's where the cost ends. Ultimately the cost is in how many days your business doesn't have access to its data. Courtney Hensley breaks down cyber insurance for us, talks risks and opportunities, and when your digital program should have an insurance component.
There’s never been a better time to rethink security policy and do it in a much broader context that reflects today’s digital realities. In this episode, I share the things I consider when working with clients and how to get closer to a good baseline policy and practice.
Telling your brand’s story is about knowing what you want a prospect to think feel, and do. Many organization’s skip this step and create content that doesn’t resonate with customers. Patti Podnar (no relation), who calls herself the content marketing heretic, explains the process for developing good content and who in the marketplace today does it well.
Storytelling is one of the most powerful ways for a brand to connect with prospects and customers for a deep and sustaining relationship that drives business outcomes. Who should drive the storytelling process? How do organizations get good at storytelling? Christoph Trappe shares his experience and insights gained from leading teams of journalists, content creators, strategists and designers to successfully drive results.
How do you bring together disparate pieces of content and tell a story around your personal or company brand? Fred Faulkner shares his insights on storytelling, martech, and choices that brands make around risks and opportunities derived through digital content marketing.
If the content is king, then surely, digital content marketing is the emperor! And in many organizations, the emperor has no clothes on. Make sure that your organization has the right digital policies and practices in place for effective content marketing. I start this month's focus with an overview of the types of policies you need.
The current COVID-19 pandemic presents a whiteboard moment to accelerate the adoption of the best technology and infrastructure for the smart city. But does personal privacy have to be sacrificed in the process? Ashwin Krishnan puts it in perspective for us on this episode of The Power of Digital Policy.
The concept of “smart city” is experiencing more attention than ever before. But the term has been around for a while, as are best practices and guardrails (or digital policy) that cities, counties, states, countries, and even enterprises should think about. Anthony Veri gives us an overview and calls out areas where we need to pay particular attention.
The rush to smart city highways is paved with bumps when we don’t consider the right digital policies that balance the risks and rewards.
Ethics is a consideration for any business looking to leverage A.I. Shalini Trefzer joins me to discuss the best approach and resources you can use to balance out the risks and opportunities for your business.
Privacy is an ethical and a human issue that companies are starting to adopt. Where does your organization stand on digital ethics? Pernille Tranberg provides us with insights and considerations for your digital policies.
Cloud, data privacy, and AI are just some of the digital policies impacted by the increasing awareness of ethics. Join me in exploring how your policy needs to evolve.
SMBs, just like large multinationals, have access to the global marketplace. But they don’t always have the same resources. How to put the right foot forward in attaining new markets? Kathrin Bussman discusses the best practices businesses should consider.
As the world grapples with the humanitarian crisis caused by coronavirus COVID-19, Lawrence Federman reminds us that it’s a temporary event and your business in China needs to stay its course.
If you haven’t yet addressed your digital policy and globalization, internationalization, and localization, this is the time. Join me as we kick-off the discussion of what considerations ought to form your localization digital policy.
Whether looking to develop a global presence or internationalize your products and services, you need to understand some basics. Bruno Herrmann joins us to explain them and how you too, can get them right!
In a world of growing compliance and privacy concerns, it can be easy to become overwhelmed. Hema Lakkaraju tells us not to lose hope, and instead adopt a privacy mindset and collaboration across silos.
Self-awareness and mindfulness give us the ultimate opportunity to succeed with digital policy, be it security, privacy, marketing, or agile development. Amaranatho Robey shares insights learned from his experience as a Buddhist monk.
After years of collecting as much data as they could, organizations everywhere are starting to realize that all of that data has an evil twin: risk. I address how to overcome risk and create opportunity from the growing consumer data privacy awareness.
We all have a disability, at some point in our lives, whether it be visual, hearing or motor, temporary or permanent. Kevin Rydberg shares how to get to the "aha" moment in digital accessibility.
Why you need to have accessibility included in your digital work from the very beginning, plus great resources for getting started on the path to accessibility.
Welcome to the first Power of Digital Policy podcast. It's about creating and enabling accessibility inside your organization.