How many times do you hear that IT is slowing down the digital marketing process, focused so much on security that Marketing can’t be responsive to user needs? Or how many times does it seem like Marketing is not giving any thought to serious operational considerations, such as backups and disaster recovery?
Coronavirus means revenue loss for many organizations . But what positive impact, or opportunity, can your business realize amidst such a crisis? The answer is "significant," so long as you have the right policies in place.
The leadership must be committed to investing the necessary resources of time, money, human resources, and, in some cases, technology. So how do you get your management on board with digital policy aspirations?
“The views are my own and don't reflect those of my employer." is not a bulletproof statement. The views of the employee might not be those of the organization, but the employee is part of the organization, and what is said in social media reflects directly back on the organization.
You know that your organization needs a digital policy program in order to support tangible, business objectives. But getting your stakeholders to buy into digital policies can feel a lot like getting toddlers to eat spinach.
This is the time for companies to institutionalize (create, codify, train, hold accountable) smart and sound digital policies and practices in order to reduce digital risk and capitalize on the opportunities.
If you’re responsible for digital governance at your organization, pay close attention to case studies of companies like Nike and Intel to learn how digital policies can be used to support, encourage, and inspire digital workers
Security and data breach. Branding. Trademarks and copyrights. Social media usage. Search engine optimization. Digital marketing content ownership. Who in your organization is thinking about these issues hollistically?