Policy program

“The views are my own and don't reflect those of my employer." is not a bulletproof statement. The views of the employee might not be those of the organization, but the employee is part of the organization, and what is said in social media reflects directly back on the organization.

You know that your organization needs a digital policy program in order to support tangible, business objectives. But getting your stakeholders to buy into digital policies can feel a lot like getting toddlers to eat spinach.

Comprehensive digital policies and practices ensure that a business complies with regulations. Counterintuitively, they also help the bottom line, unlock opportunity and streamline operations.

This is the time for companies to institutionalize (create, codify, train, hold accountable) smart and sound digital policies and practices in order to reduce digital risk and capitalize on the opportunities.

If you’re responsible for digital governance at your organization, pay close attention to case studies of companies like Nike and Intel to learn how digital policies can be used to support, encourage, and inspire digital workers

The 2018 World Technology Conference took place in Seattle recently and I was lucky enough to attend this mind meld event. Read on for observations and highlights.

Use this list to determine which digital policies you choose to create and adopt depend on variables particular to your organization.

Here is how you incorporate existing standards into your own set for organizational use.

Don't re-create policies and silo digital requirements. Instead, extend organizational policies to include digital.

Security and data breach. Branding. Trademarks and copyrights. Social media usage. Search engine optimization. Digital marketing content ownership. Who in your organization is thinking about these issues hollistically?