Just as we’ve adjusted our marketing efforts to comply with EU’s General Data Protection Regulation (GDPR) the California Consumer Privacy Act (CCPA) is upon us, as well as the Brazil General Data Protection Law (LGDP) and a slew of proposed new data privacy.
In the midst of deep acronym swirls, it’s easy to be overwhelmed. But you don’t have to be... since all privacy regulations share commonalities that you can address once and thereafter steadily steer the marketing ship through rough waters.
In this workshop I will help you create a framework for getting through this coming data privacy tsunami. No boring legal speak here, but a proven and practical approach that can guide your team to the right practices while allowing marketing innovation and creativity to reign.
Photo by Lance Anderson
This is a fun and engaging workshop that takes users on a bit of a journey around a topic that is usually hard to digest and explains how to break it down into a manageable process with realistic tasks. I use handouts with a checklist that asks users to reflect on their own organization, which quickly brings into focus their unique challenges and issues so that the rest of the workshop is personal for them. While we do discuss methodology, it is in the context of case studies and what works (and has been disastrous) in other organizations. Not only is this a learning opportunity, but an experience that inspires attendees to get back to their office and do something meaningful to enable digital operations.
This article I wrote for Brand Quarterly gives a nice breakdown of the 5-day agile process:
The breakdown of the workshop usually is as follows:
Please visit Agile2019 website for details.
We always optimistically embark on developing any new website full of hope and visions of greatness. As time passes and the spectrum of content publishers and managers increases, the site starts to suffer for ailments.
Inconsistent branding, unpredictable navigation, multiple content platforms, or poor search performance are typically the result. Brand degradation, legal and regulatory troubles, and low team morale are also common. But what can you do about any - or all - of these?
In this fun (and funny) session, you will be engaged in roleplaying and discussion on the most common and challenging issues a website faces, and how to leverage policies and standards – the do’s and don’ts of digital – that can nurse it back into good health. We will focus on proven tactics for creating and documenting sound policy and standards, applying design and development thinking across the organisation, and many other tools and tactics which will help nurse your website back to health.
Photo by Maarten van den Heuvel