Most global organizations struggle to produce consistently high quality content, especially when faced with complex multi-site, multi-language and multi-channel digital presences. Digital standards, whether they support web, social, chatbots, mobile applications, or other aspects of your digital presence, can often be seen as deterrents for innovation and creativity. But the opposite is true!  

Without standards, your organization will create uneven content and chaotic applications, resulting in poor customer experiences. Digital standards establish uniform design, editorial, and technical criteria, methods, and practices required for:

1. Improved user satisfaction as digital products and services consistently deliver what they promise,
2. Efficient and effective use of resources, and
3. Increased integrity of content.

Through anecdotes from real life experiences and proven best practices, this session will explore:

• What standards range is required to drive quality online content?
• What are the best ways to express standards so that they are an enabling mechanism and not an enforcement burden?
• How do you go about writing good standards both structurally and from a topic perspective?
• Who is the best person to create standards in your organization and who should author them?

April 4-5, 2019, Arlington, VA

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Artificial Intelligence (AI) is becoming increasingly invisible and assimilated into our daily lives as it quietly penetrates almost every major industry, from healthcare and finance to transportation and education. AI has many benefits, but brings with it a myriad of potential challenges and questions that will affect the future of work, privacy, and public policy. Understanding the models used to design new AI technology is essential to maintaining public safety. AI’s potential impact on innovation and its inherent risks require us to identify the role that policy and institutions play in promoting effective incentives for safety.

Join this panel session on April 14, 2019 to hear Kristina and her fellow panelists discuss AI’s potential of delivering benefits to society, increasing efficiency, improving quality of life, and the policies required to minimize risks and maintain safety.

Kristina will be sharing the corporate perspective and what digital policies ought to be considered if you are using AI in your enterprise – either in a public-facing capacity of as a means of extending your workforce.

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Faced with complex multi-site, multi-language, multi-channel digital presences, many organizations struggle to provide exceptional digital customer experiences, especially those on a large, distributed digital team. With the growing number of compliance requirements and international regulations, can you successfully deliver a digital strategy with repeatability and integrity? This talk will define policies and standards that can be leveraged throughout the enterprise for digital success – whether that is a website redesign, technology re-platform or implementation of mobile applications and social software.

Washington D.C. Monday, April 29: 4:15 p.m. - 5:00 p.m.

According to estimates from Gartner, there will be approximately 20.4 billion connected devices by 2020. About 8.4 billion of those devices will be consumer products: wearables, smart TVs, smart lightbulbs, etc. Add in intelligent electric meters, manufacturing equipment that sends you an alert that a problem is developing, logistics systems that guide trucks to the least-congested routes, and I think we’ll get to a place where it will seem strange if something isn’t connected.

The Internet of Things (IoT) is challenging nearly every industry and regulators are beginning to awaken to the need for guardrails in order to protect consumers. What trends are we seeing? What are the implications? How will global and market-specific regulatory trends impact organizations? And what can marketing and digital teams do to be prepared for what is coming in 2019 and beyond?

I will be participating in a dynamic panel to discuss these and others topics on January 29, 2019. This general session looks at the issues being debated in government and how it will impact IoT solutions.

IoT Evolution Conference and Expo, January 29 – February 1, 2019 Fort Lauderdale

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GE, RIM (Blackberry), Smith Corona and other large brand names have long been used as sound case studies for business schools. So how did these successful organizations not see and properly respond to digital disruptors? And will your organization respond differently when its time comes? This hands-on workshop explores governance as a solution to common enterprise challenges and opportunities in digital disruption (e.g., AR, chatbots, cryptocurrency, security breaches), strategic business shifts that requires digital to follow (e.g., rebranding, supply chain automation) and changes in legal/regulatory environments (e.g., GDPR, POPI).

Co-presenting with Carolina Ramirez of UNICEF

Monday, November 12, 2018, 11:00 to 13:00  Pacific 2&3

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