Today’s CIO has a once-in-a-career opportunity to build an organization that can fulfill a very real need: that of in-house consultant. For many IT organizations, that won’t be easy, but no part of digital transformation is. For IT, it’s a complete change of mission, from one of control and gatekeeping to one of support and advice.
How many times do you hear that IT is slowing down the digital marketing process, focused so much on security that Marketing can’t be responsive to user needs? Or how many times does it seem like Marketing is not giving any thought to serious operational considerations, such as backups and disaster recovery?