When legal counsel acts as the steward and initiates a policy program, your enterprise will gain online integrity and increased chances for reaching its overall strategic plan.
Digital workers and business staff throughout organizations are increasingly involved in digital publishing – whether contributing content to the official business website, creating micro-sites, posting to social media, or creating mobile applications. Without comprehensive digital policies to guide workers in their digital efforts – and a sound steward to shepherd the creation and management of those policies – one’s organization is increasingly placed at risk of lawsuits, loss of credibility, or damage to the brand.
Digital policies – or your organization’s statements of beliefs, goals, and objectives in order to comply with laws, manage risk, or drive competitive advantage – can directly impact your organization’s online presence and business interests. By creating policies, legal counsel can ensure compliance with local, federal, and international laws and regulations. Simply consider the following:
The digital regulatory environment has grown more complex in recent years, with new requirements such as accessibility (the UK in 2010), cookies (the EU in 2011), online privacy (the US in 2012), the right to be forgotten (the EU in 2014), the exporting of personal citizenship information (Russia in 2015). Keeping track of these global legal requirements and how they apply to your organization’s digital presence should not be delegated to those without a legal background.
This digital policy checklist should further be customised to your organization based on your:
In today’s growing digital market, every organization stands to lose by not addressing opportunities raised by online publishing, and the legal and regulatory risk that this introduces. When legal counsel acts as the steward and initiates a policy program, your enterprise will gain online integrity and increased chances for reaching its overall strategic plan.
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