Customers want to know that they can trust your content and what is behind it - that it says what it means, that it's consistent, that it's accurate, and that you stand by it.
Most of us have probably seen that commercial where the bank security guard stands idly by during a robbery, explaining that he's just there for monitoring, not preventing. It's a good illustration of how important it is for businesses to think about digital integrity holistically rather than one piece at a time.
Your online presence is the face your company shows the world. It's your identity. And it tells customers as much about your credibility and integrity as any business strategy. Customers want to know that they can trust your content and what is behind it - that it says what it means, that it's consistent, that it's accurate, and that you stand by it. And they want to know how you're going to protect the information they share with you. To ensure you are showing the right face to the world and presenting your business in the best light possible, you should ask yourself a number of integrity-related questions. I've pulled together a list and discussed how to get this right. Let me know if you find it useful, or if you still have questions or need a hand in assessing the face your company shows the world, feel free to get in touch.
This article originally appeared on the Content Marketing Institute website.
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