Which Digital Policies?

Which Digital Policy Page

Analytics and metrics collection policy

details

Why it's needed:

Peter Drucker once said, “You can’t manage what you can’t mea-sure.” That is just as true about digital. You need a documented policy on whether and how you will use analytics for your digital program and a clear identification of the associated metrics. Only then can your digital program succeed.

Key points:

  • Decide whether analytics will be used by the organization and what the analytics strategy is.
  • Document the chosen analytics platform and what metrics will be collected and reported upon—and by whom.

Read more:

Policy background, how is done: Immediate steps, Documenting and Implementing the policy in "The Power of Digital Policy" book, page:
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Policy digital maturity stage:

Policy type: