KM Showcase - Beyond the Theory, April 4-5, 2019, Arlington, VA
Most global organizations struggle to produce consistently high quality content, especially when faced with complex multi-site, multi-language and multi-channel digital presences. Digital standards, whether they support web, social, chatbots, mobile applications, or other aspects of your digital presence, can often be seen as deterrents for innovation and creativity. But the opposite is true!
Without standards, your organization will create uneven content and chaotic applications, resulting in poor customer experiences. Digital standards establish uniform design, editorial, and technical criteria, methods, and practices required for:
Through anecdotes from real life experiences and proven best practices, this session will explore:
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