Which Digital Policies?

Which Digital Policy Page

Performance measurement and reporting policy


Why it's needed:

Digital marketing communications and online products and services present great opportunities. But they also come with a price tag to the organization from a time and fiscal investment to foregone opportunities. Performance measurement and reporting is about understanding how well digital is doing, given the resources allocated by the organization.

Key points:

  • Identification of key points of measurement that matter to the business
  • Addition of performance metrics and reporting to senior leadership regular agenda (e.g., quarterly leadership meeting)

Read more:

Policy background, how is done: Immediate steps, Documenting and Implementing the policy:
The Power of Digital Policy book, page:

Policy digital maturity stage:

Policy type: