Which Digital Policies?

Which Digital Policy Page

Performance measurement and reporting policy

details

Why it's needed:

Digital marketing communications and online products and services present great opportunities. But they also come with a price tag to the organization—from a time and fiscal investment to foregone op-portunities. Performance measurement and reporting is about un-derstanding how well digital is doing, given the resources allocated by the organization.

Key points:

  • Identification of key points of measurement that matter to the business
  • Addition of performance metrics and reporting to senior leader-ship regular agenda (e.g., quarterly leadership meeting)

Read more:

Policy background, how is done: Immediate steps, Documenting and Implementing the policy in "The Power of Digital Policy" book, page:
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Policy digital maturity stage:

Related policy types: