Which Digital Policies?

Which Digital Policy Page

Advertising (paid, social network, grassroots) policy

details

Why it's needed:

Various regulations dictate what you can and cannot do when adver-tising products and services. This policy is intended to address those legal obligations and ensure you comply with regulations applicable to your industry, geographical operating country or region, and type of advertising.

Key points:

  • Legal or regulatory obligations with regards to advertising are clarified by the digital policy steward.
  • A digital policy outlines if and how the organization will use digital advertising (of any kind) to further its business objectives and who is authorized to make associated advertising decisions.

Read more:

Policy background, how is done: Immediate steps, Documenting and Implementing the policy in "The Power of Digital Policy" book, page:
169

Policy digital maturity stage:

Policy type:

Insights related to functions: