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What an agent could do
Assemble verified updates on a developing story and coordinate them across website, newsletter, and social channels.
The decision underneath
May it publish factual updates or retract a post?
01
Where most ideas start
"Use AI to publish more content."
✕ Too vague
Make it specific
02
A workable use case
We want an agent to assemble verified updates on a developing story, coordinate changes across the website, newsletter, and social channels, and flag conflicting facts before each version goes live.
Measure it
03
How you'll know it works
If the agent really helps, these numbers should change. Measure them before it goes live, then again after:
Time from verified update to publication; corrections; audience engagement.
Then decide
04
The decision to make first
May it publish factual updates or retract a post? Which changes need an editor’s sign-off?
Settle this before the agent goes live, not after.
Your turn
05
Pick a business problem in your organization that is expensive, slow, risky or frustrating. Then work through these four questions, as in the workshop:
1
What business problem are we solving?
2
Who would sponsor this, and why?
3
What measurable business result should change?
4
What would make this difficult to scale here?
Quick test: task or decision?
Is this only a task you want AI to perform, or a business decision you want an agent to help make or execute?