We always optimistically embark on developing any new website full of hope and visions of greatness. As time passes and the spectrum of content publishers and managers increases, the site starts to suffer for ailments.
Inconsistent branding, unpredictable navigation, multiple content platforms, or poor search performance are typically the result. Brand degradation, legal and regulatory troubles, and low team morale are also common. But what can you do about any - or all - of these?
In this fun (and funny) session, you will be engaged in roleplaying and discussion on the most common and challenging issues a website faces, and how to leverage policies and standards – the do’s and don’ts of digital – that can nurse it back into good health. We will focus on proven tactics for creating and documenting sound policy and standards, applying design and development thinking across the organisation, and many other tools and tactics which will help nurse your website back to health.
Photo by Maarten van den Heuvel