This policy focuses on where, when and how you advertise your brand or products. This is an extremely important topic from legal, regulatory and branding perspectives.
Key points:
Industry-specific advertising regulations and laws are identified and communicated to marketing and advertising professionals.
Awareness of historical issues in the advertising channel, e.g., controversial YouTube content preceding or following your organization’s advertisement, has been socialized.
Read more:
Policy background, how is done: Immediate steps, Documenting and Implementing the policy: The Power of Digital Policy book, page:
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